Boustead Curve Sdn Bhd

Located in the bustling heart of Mutiara Damansara, Petaling Jaya, The Curve (managed by Boustead Curve Sdn Bhd) stands as a landmark shopping destination in Selangor, Malaysia. It proudly holds the distinction of being Malaysia's first pedestrianised shopping mall, offering a refreshing and unique experience that sets it apart from conventional retail spaces. Since its opening in 2005, The Curve has evolved into a beloved hub for locals, combining retail therapy with a vibrant social atmosphere.

More than just a place to shop, The Curve is designed to be a lifestyle destination where visitors can unwind, explore, and indulge. Its carefully curated blend of local and international brands, diverse dining options, and exciting entertainment facilities ensures there's something for everyone. Whether you're looking for the latest fashion trends, a delicious meal with loved ones, or a fun day out with the family, The Curve aims to provide a memorable and comfortable experience. It's a place where communities gather, memories are made, and the vibrant spirit of Selangor comes alive.

The pedestrianised layout and wide, canopied walkways contribute to its distinct ambiance, inviting shoppers to leisurely stroll and discover its many offerings. The mall's commitment to constantly improving the user experience, through timely refurbishments and new features, reflects its dedication to remaining a top choice for residents in Selangor. With an impressive occupancy rate and a steady stream of new tenants, The Curve continues to solidify its position as a leading retail and lifestyle centre.

The Curve is strategically situated in Mutiara Damansara, Petaling Jaya, Selangor, Malaysia, making it highly accessible for residents across the Klang Valley. Its prime location is a key factor in its popularity, offering convenient access via several major routes.

Visitors can easily reach The Curve through five main routes, ensuring a smooth journey regardless of your starting point. These include the North Klang Valley Expressway (NKVE), Lebuhraya Damansara Puchong (LDP), Sprint Expressway (Penchala Link), Damansara Perdana, and Persiaran Surian. This extensive network of highways connects The Curve to various parts of Selangor and beyond, simplifying travel for shoppers and diners.

For those who prefer public transportation, The Curve boasts excellent connectivity to the Mutiara Damansara MRT station. A dedicated passageway provides a seamless and weather-protected connection directly from the MRT station to the mall. This direct link makes it incredibly convenient for commuters, allowing them to travel from as far as the Bukit Bintang shopping district with just a 15-minute MRT ride. Ample basement parking bays are also available for visitors who choose to drive, ensuring a hassle-free parking experience. The accessibility, whether by car or public transport, truly enhances The Curve's appeal as a go-to destination in Selangor.

• Extensive Retail Outlets: The Curve offers a diverse range of retail options, from fashion boutiques and beauty stores to electronics, home decor, children's items, books, jewellery, and accessories, catering to all shopping needs and preferences. With over 200 retail outlets, shoppers have a wide selection to explore.
• Diverse Dining Experiences: Food enthusiasts can indulge in a variety of culinary delights across more than 60 food outlets. The mall features dedicated Asian and Western Courtyards for al-fresco dining, offering a tantalizing blend of Asian, Western, and fusion cuisines.
• Entertainment Venues: For leisure and entertainment, The Curve provides a range of options, including cinemas to catch the latest blockbusters, gaming zones for all ages, and regular live performances, particularly from buskers who add to the vibrant atmosphere.
• Family-Friendly Amenities: The mall is designed with families in mind, offering facilities such as nursing rooms, stroller rentals, and dedicated play areas to ensure a comfortable and enjoyable experience for parents and children.
• EV Charging Stations: Demonstrating a commitment to sustainability, The Curve is equipped with 16 Electric Vehicle (EV) charging stations, making it a leader in green initiatives within Petaling Jaya and providing convenience for EV owners.
• Cashless Parking System: To enhance convenience and efficiency, The Curve has implemented a fully digital, cashless parking system.
• KLEAN AI-Powered Smart Reverse Vending Machines (RVM): As part of its sustainability efforts, The Curve has partnered with KLEAN to provide RVMs for recycling plastic containers and bottles, contributing to environmental conservation.
• Mutiara X Super App: Launched by Boustead Properties, this mobile application offers users a unified platform to manage rewards, receive exclusive updates, and take advantage of privileges, including special deals at The Curve.
• Street Market: On Saturdays and Sundays, visitors can enjoy the unique experience of a street market, adding to the mall's dynamic atmosphere.

• Malaysia's First Pedestrianised Shopping Mall: This unique design allows for a more relaxed and immersive shopping and leisure experience, encouraging visitors to explore at their own pace.
• Al-Fresco Street and Courtyards: The distinct ambiance is enhanced by wide canopied walkways and charming al-fresco dining areas, divided into Asian and Western Courtyards, perfect for enjoying meals outdoors.
• Support for Local Musicians (Buskers): The Curve actively supports the local arts scene by providing space for street buskers to entertain shoppers, contributing to the mall's lively and engaging atmosphere, as highlighted by customer reviews.
• Community Hangout Spot: Beyond just shopping and dining, The Curve has fostered a reputation as a welcoming community hub where people can meet, socialise, and create lasting memories.
• Integrated with Royale Chulan The Curve Hotel: The presence of an annexe hotel within the complex adds to its appeal, particularly for travellers and those looking for an all-in-one destination.
• Direct Link to Mutiara Damansara MRT Station: This seamless, weather-proof connection greatly enhances accessibility, making it a highly convenient location for public transport users.
• Vibrant Event Calendar: The Curve regularly hosts a variety of events at its Centre Court and The Street, ranging from car shows and flea markets to food festivals and seasonal celebrations, ensuring there's always something new to experience. Notably, they have hosted events like "Slide the Curve" (Malaysia's first water slide within a mall) and "The Most Extensive Display of Raya Greeting Cards" (Malaysia Book of Records).
• Focus on SME Growth: The mall actively supports small and medium enterprises, with many businesses growing from humble kiosks to permanent tenants within The Curve.
• Sustainability Initiatives: Leading the way in green practices, The Curve offers numerous EV charging stations and actively participates in recycling programs, promoting a more sustainable environment for the community.

The Curve consistently offers exciting promotions and special offers to enhance the shopping experience for its visitors. One of the primary ways to stay updated on these deals is through the newly launched Mutiara X Super App. Developed by Boustead Properties, this mobile application is designed to streamline access to various offerings, including exclusive deals and privileges at The Curve.

Through the Mutiara X Super App, users can manage reward points, access a rewards wallet, and receive timely updates on special discounts and events happening at the mall. For instance, in conjunction with the 20th anniversary of both The Curve and Royale Chulan Hotels & Resorts, the app provided special staycation deals at the hotel, with rates starting from RM210+ using a specific promo code.

Beyond the app, The Curve frequently runs mall-wide promotions and lucky draws. As part of its 20th-anniversary celebration, The Curve held a grand lucky draw, giving visitors the chance to win prizes such as premium furniture, a Sony PlayStation 5, Apple products, and a Dyson Fluffy Vacuum. Additionally, wristband holders from popular events like "Slide the Curve" have been able to unlock exclusive shopping deals and promotions at participating outlets within the mall.

Visitors are encouraged to regularly check The Curve's official website and social media channels, as well as the Mutiara X Super App, for the latest promotions, seasonal sales, and special events. The mall's dynamic approach to promotions ensures there's always something new and rewarding for its loyal shoppers.

Should you need to get in touch with Boustead Curve Sdn Bhd (The Curve), here is their contact information:

• Address: Jln PJU 7/3, Mutiara Damansara, 47820 Petaling Jaya, Selangor, Malaysia
• Phone: 03-7711 3636
• Mobile Phone: +60 3-7711 3636

You can also visit their official website for more information and updates.

For residents of Selangor, The Curve isn't just another shopping mall; it's a cherished local landmark and a true community asset. Its unique status as Malaysia's first pedestrianised mall offers a refreshing change from typical enclosed shopping centres, providing an open, inviting atmosphere that encourages leisurely exploration and social interaction. This design fosters a sense of comfort and familiarity, making it feel like a "home away from home" for many who frequent its spaces.

One of the most compelling reasons for locals to choose The Curve is its incredibly diverse offerings that cater to a wide array of needs and interests. Whether you're planning a family outing, a casual meet-up with friends, or simply need to run errands, The Curve has it all. Families especially appreciate the dedicated amenities and regular family-friendly events, creating countless opportunities for quality time together. As one customer aptly put it, it's "a good place to leisure with family." The presence of buskers further enhances the lively ambiance, adding a unique cultural touch that many locals enjoy.

The mall's excellent accessibility, with direct MRT connectivity and multiple highway links, removes the hassle of travel, ensuring that a visit to The Curve is always convenient. This ease of access, combined with ample parking, makes it a practical choice for daily visits or weekend excursions.

Furthermore, The Curve's commitment to constantly evolving its tenant mix and introducing new features, such as the EV charging stations and the Mutiara X Super App, demonstrates its dedication to meeting the changing demands of its community. It consistently brings in new brands and experiences while supporting local businesses, ensuring that the offerings remain fresh and relevant. The vibrant calendar of events, from water slides to large-scale exhibitions, means there’s always something exciting happening, fostering a dynamic and engaging environment.

While some might compare it to larger malls, The Curve's distinctive charm lies in its pedestrian-friendly layout and its focus on creating a comfortable, community-oriented space. It’s a place where you can enjoy an al-fresco meal, catch live music, shop for essentials, or simply relax in a pleasant environment. For locals in Selangor, The Curve represents more than just a shopping trip; it’s an integral part of their lifestyle, offering convenience, variety, and a unique experience that keeps them coming back.

Boustead Curve Sdn Bhd

Jln PJU 7/3, Mutiara Damansara, 47820 Petaling Jaya, Selangor, Malaysia